Enabling SSL certificate is super important at this point, and here are 3 reasons why: Just like your house, keeping your website clean AND secure is an absolute must. Check out this guide on internal links to get a better understanding of this topic. In Screaming Frog go to Internal > Click on your home page - then click on Inlinks section located at the bottom of the window. In Search Console go to Links> Internal links - Click on your home page URL.
They will help you view all internal links leading to your homepage or other popular pages and add/remove those links, adjust the anchor text and further optimize your site’s structure.
Screaming Frog software or Search Console are great tools at this point in your spring cleaning.
Internal links define the structure of your site, help your visitors navigate through and distribute the SEO ranking across your website. Squarespace covers the topic in greater detail in this article.Īn internal link is a link pointing to another web page on the same website. If you haven’t already set up Google Search Console we highly recommend you do so. If your website is verified in Search Console, you can also check your not found pages by going to Index Coverage - Excluded - Not found (404) inside your Search Console. Try out these free tools to scan and find broken links on your site: Broken Link Check, Dead Link Checker, and Dr. If you leave it as is, Google will automatically remove it from search results. To avoid this, you should constantly monitor your pages, identify broken links and redirect them to your new pages. If your page has no real value and quality content (and there’s no chance another site referred to it) and if it becomes nonexistent - you don’t have to worry about it. You get multiple external sites linking to this piece of content and referring it. If for some reason, you decide to remove or rename this page, it will become broken or nonexistent (404 error). This way, you get to lose all SEO ranking of this page and provide a bad UX, as users get an error when trying to access the page. Here is how this works: imagine that you have a popular page with high-quality content. Make sure you use 301 redirects.īroken links on your site are basically links that no longer exist. They can lead to a poor UX for your site visitors and harm your website SEO.
Here is a guide on how to redirect pages in Squarespace. Remove duplicate pages and redirect them to your main pages. Identify the pages with the same content and mark them. Check out the screenshot we’ve attached below to see how this looks. Open the list of all your pages and sort them by URL or page title.
The free version of the tool will allow you to scan up to 500 pages, which should be enough for most photography websites. Use a tool to crawl and extract all the pages from your site. To review and remove duplicates, follow these steps: It’s important to identify these pages and remove or redirect them to other, more relevant pages. This may lead to duplicate pages with the same content and different URLs (i.e. When you upload new images on your site, make sure they are in the right format, have the appropriate size and are compressed. This article covers the importance of image optimization for your Squarespace site, different image formats, how to optimize your images with Lightroom, some recommended image sizes and other useful tips and tricks.Įxtra duplicates can be overlooked, since every time we try to create a new page or re-design an existing one, we tend to duplicate and update it. Check out this useful guide on finding image sizes on your site. To clean and declutter old images - go over your existing pages, identify large images that slow down your site, and replace or remove them completely. Keep in mind that Squarespace recommends having no more than 50 images in a single gallery or blog post, for better site speed. While this can be quite a boring task, we cannot stress its importance enough! If done correctly, it will improve your website SEO and increase your site loading time - which is a big win for you. We highly encourage you to review your existing, as well as new images you’re about to add to your site and optimize them. If you are a creative entrepreneur, chances are - you have lots of content-rich pages. Now is a great time to scan your Squarespace site and prepare it for when business starts picking up again. That’s why not only you want it to look top-notch, but also stay up to date, load fast and be responsive. And unlike your house - it has hundreds, if not thousands of visitors every day. Just like your house, your website serves as a lovely home for your work and portfolio.